7 tips to increase employee engagement survey response rate

As an HR professional, you know that employee engagement surveys are more than just a formal checkmark on the calendar – they are among the most valuable tools for creating engagement and driving real change. But what happens if participation is low? All insights start with employees actually responding.

Here, we share our top tips for increasing response rate and getting the most out of your employee engagement survey!

1. Start early
   Building engagement starts with preparation. Make sure to inform employees about the upcoming survey well in advance – at least 4-6 weeks before it's sent out. Explain why it's important, both for the organisation and for the employees themselves. By making the engagement survey a natural part of your company culture, it's easier to get everyone on board!
2. Keep it short
   The length of the survey plays a big role in engagement. Keep it short and to the point – 9-12 questions is a great guideline. Consider conducting a pulse survey quarterly to maintain its relevance and ensure it remains manageable. Let employees know it will only take a few minutes to complete, alleviating any concerns about it being time-consuming.
3. Show examples
   Phishing and unfamiliar links can create hesitation and doubt. To address this concern, provide clear examples of what emails and text messages will look like. This way, employees won't have to worry about spam and can focus on completing the engagement survey.

Want to know more? Download our guide 7 ways to increase employee survey participation to get the full experience.