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What is employer branding?

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Employer branding is the process by which a company markets itself as an attractive place to work.

Overview

A strong employer brand helps attract and retain the best talent.

A good recruitment process is an important part of employer branding.


HR Terms and Abbreviations - this is our HR Glossary

Whether you work in HR and want to brush up on your knowledge, or if you are just curious about learning HR terminology, this dictionary is for you.